Healthcare Risk Management, “Patient Photos in Marketing Materials Pose HIPAA Risks,” quotes Henry Norwood, Esq., 12-1-2025

Kaufman Dolowich’s Henry Norwood was recently featured in Healthcare Risk Management, offering insight in a piece exploring the legal risks associated with using patient photos in marketing, even when the images seem innocuous or do not disclose medical information. The article spotlighted a settlement the Office of Civil Rights (OCR) made with five healthcare providers. 

Mr. Norwood was quoted extensively in the article, noting that, “OCR’s recent settlement reminds everyone in the healthcare field that HIPAA does not conform with technology trends, adding, “rather, the trends need to conform with HIPAA.” As a word of caution, he said, “In today’s internet age, in which everyone has a microphone and content is king when it comes to marketing, OCR’s findings are an important reminder to ensure that any public displays of a patient’s identity or care from healthcare providers are compliant with HIPAA. Always check before you post.”

Read the full article here.